Snowdown Challenge Cup
Personal Brief, 2019
App Design, Advertising, Animation, Brand identity, Illustration, and Environmental Graphics
Concept festival to help promote ice hockey in the UK
The Snowdown Challenge Cup is a four-day festival, that aims to encourage more people to get involved in ice hockey, as fan or player. Through showcasing the best league in the sport, the National Hockey League (NHL) as well as amplifying the British talent found in the Elite Ice Hockey League. The main event will be a tournament between both leagues, providing a platform for new and old fans to see ice hockey at its finest, right in the middle of the UK. The event is family-friendly, as all ages can interact with the sport, whether that’s watching or learning the game. To fully engage with our audience, the festival will be hosting a fan fair alongside the tournament, where fans can interact with their favourite hockey players and win countless prizes.